8it and Arroces bring Paella Rave back to Brooklyn with Hennessy ready-to-serve cocktails

By AI, Created 7:51 PM UTC, June 04, 2026, /AGP/ – 8it and Arroces Street Paella will host Paella Rave Vol. 4 on Saturday, June 13, at Dead Letter No. 9 in Brooklyn, pairing a chef collaboration with Hennessy Very Special Cocktails. The 21+ event marks the first walk-in NYC appearance for Hennessy’s bottled ready-to-serve line after its Governors Ball debut.

Why it matters: - Paella Rave Vol. 4 gives Hennessy Very Special Cocktails a consumer-facing NYC moment after its debut at Governors Ball on June 5. - The event expands the ready-to-serve line beyond a festival setting and into a public, walk-in Brooklyn venue. - The chef collaboration ties the drinks launch to a food-and-music format designed for direct sampling and discovery.

What happened: - 8it and Arroces Street Paella will host Paella Rave Vol. 4 ft. Cmarty’s Jerk and Hennessy on Saturday, June 13, 2026, from 2 p.m. to 8 p.m. - The event will take place at Dead Letter No. 9, 63 Grand St, Brooklyn, NY 11249. - The event is 21+ and open to the public. - Hennessy Very Special Cocktails are the brand’s first bottled Ready to Serve cocktails. - Hennessy Very Special Cocktails made their debut at Governors Ball on June 5. - Paella Rave Vol. 4 is the second time the product appears in New York City. - It is the first event where anyone 21+ can walk in off the street and order one.

The details: - The three flavors are Henny Rita, Henny Berry and Henny Iced Tea. - Each flavor will be paired with a specific dish from the event’s chef collaboration. - Chef Eduardo Cuenca of Arroces Street Paella and Chef Christopher Martin of Cmarty’s Jerk created an exclusive menu for the event. - The menu includes Jerk Chicken Paella. - The menu also includes Jerk Pulpo à la Gallega with Smoked Confit Fingerling Potatoes and Salsa Verde. - Scallop Crudo with Smoked Mango Sauce and Pickled Berries is also on the menu. - Escalivada Toast with Smoked Stracciatella and Lemon rounds out the menu. - Music will run across the six-hour event. - Smurfoudirty, DJ Gravy, Bea Trinidad and David Kent are set to perform. - The music mix will span dancehall, reggae and house. - RSVPs are available through the 8it app on iOS and Android. - Paella Rave Vol. 4 is the second installment of a monthly series running through September. - Arroces Street Paella and 8it co-host the series.

Between the lines: - Hennessy is using food pop-ups and local nightlife to position the new bottled cocktails as ready for casual, social occasions. - The chef pairing suggests the brand is leaning on cross-category experience, not just beverage branding, to drive interest. - The monthly series gives 8it and Arroces Street Paella a recurring platform that can keep building audience momentum through late summer.

What’s next: - Paella Rave Vol. 4 will unfold on June 13 in Brooklyn. - The monthly Paella Rave series is scheduled to continue through September. - Future installments will likely keep linking food, music and drink launches in the same format.

The bottom line: - Brooklyn gets the first open-to-the-public NYC tasting for Hennessy’s ready-to-serve cocktail line, packaged inside a chef-driven party with a built-in monthly runway.